Chili’s Wedding Proposal
TikTok went bonkers over a video of a woman using Chili’s to cater her wedding. So bonkers, we escalated the meme into an online promotion that got four couples to propose at Chili’s. The internet loved it so much it became the “highest performing organic TikTok post in brand history.”
Press: Yahoo!, Mashed, Delish, Little Black Book, … +more
💍 Watch it in all of its glory on TikTok and the origin story below:
Agency: Mischief \ CCO: Greg Hahn \ ECD: Kevin Mulroy & Bianca Guimaraes
AD: Kaitlin Kehoe \ CW: Patrick LaBelle
DIR: Mike Warzin \ Producer: Will Dempster